#7B0B91 Hex Color
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Dark and highly saturated, #7b0b91 is a cool purple with a strong violet undertone. It brings mystery and seriousness to gaming interfaces, spiritual branding, and luxury packaging. Use it as a dominant background with white type, which reaches about 9.1:1 contrast, or reserve it as a focused accent beside pale lavender and warm gold. The hex code is #7b0b91.
Questions about #7b0b91
What is #7b0b91 in RGB, HSL and CMYK?
In RGB, #7b0b91 is rgb(123, 11, 145), in HSL hsl(290, 86%, 31%) and in CMYK 15%, 92%, 0%, 43%. Browse more shades of purple with names and hex codes.
What colors pair well with #7b0b91?
Is #7b0b91 warm or cool?
#7b0b91 reads as a cool purple because its strong violet bias leans toward blue rather than red. High saturation keeps it vivid and dramatic, while its deep value adds a serious, mysterious presence to layouts.
Is #7b0b91 readable on white or black?
#7b0b91 has a 9.13:1 contrast ratio on white and 2.29:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.