#7A91B4 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

This dusty blue is desaturated and cool, offering a steady, professional tone for finance or security branding. Because the hex code #7a91b4 has a high contrast ratio against black text, it works well for UI elements and readable body copy. It can look washed out next to pure white, so try pairing it with deep charcoals or slate grays for a more grounded, authoritative design.
Questions about #7a91b4
What is #7a91b4 in RGB, HSL and CMYK?
In RGB, #7a91b4 is rgb(122, 145, 180), in HSL hsl(216, 28%, 59%) and in CMYK 32%, 19%, 0%, 29%. Browse more shades of blue with names and hex codes.
What colors pair best with #7a91b4?
This shade works effectively with deep charcoal or slate grays, which ground the color and provide the necessary contrast for text readability. Using it alongside pure white can sometimes create a washed-out effect, so pairing it with darker neutrals creates a balanced, authoritative, and clean visual hierarchy.
Why is #7a91b4 a good choice for UI and text?
The hex color #7a91b4 provides a strong contrast ratio against black, making it highly readable for body copy and interface buttons. Its desaturated, cool nature reduces eye strain compared to more vibrant blues, allowing users to focus on content without visual fatigue over extended periods.
Is #7a91b4 readable on white or black?
#7a91b4 has a 3.21:1 contrast ratio on white and 6.53:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.