#7A6991 Hex Color
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#7a6991 is a muted, ashy purple with cool violet undertones and a matte, dusty finish. Its low saturation gives layouts a restrained, thoughtful mood suited to supporting backgrounds, spiritual branding, luxury packaging, and creative interfaces. Use the hex code #7a6991 as a supporting tone rather than a dominant base, and pair it with white text for about 4.9:1 contrast.
Questions about #7a6991
What is #7a6991 in RGB, HSL and CMYK?
In RGB, #7a6991 is rgb(122, 105, 145), in HSL hsl(266, 16%, 49%) and in CMYK 16%, 28%, 0%, 43%. Browse more shades of purple with names and hex codes.
Does #7a6991 read warm or cool in design?
#7a6991 reads cool because its muted violet base carries a gray, ashy undertone rather than red warmth. It can feel more neutral beside blue-gray and cooler beside cream, making surrounding colors important in brand palettes and interfaces.
Is #7a6991 readable on white or black?
#7a6991 has a 4.93:1 contrast ratio on white and 4.25:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.