#794A39 Hex Color
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#794a39 is a dark, muted brown with warm red and gray undertones. Its low saturation gives designs a matte, dusty mood that feels serious, reliable, and grounded. Use it as a supporting tone for coffee, tobacco, artisan, vintage, or organic branding, pairing it with cream or faded sage. White text reads clearly on it at about 7.4:1 contrast. The hex code is #794a39.
Questions about #794a39
What is #794a39 in RGB, HSL and CMYK?
In RGB, #794a39 is rgb(121, 74, 57), in HSL hsl(16, 36%, 35%) and in CMYK 0%, 39%, 53%, 53%. Browse more shades of brown with names and hex codes.
What colors pair well with #794a39?
Warm cream, faded sage, and muted blue-green pair well with #794a39, balancing its red-brown base while preserving its dusty, low-saturation character across branding, packaging, and interface backgrounds without feeling overly bright. Use cream for contrast, sage for an organic feel, and blue-green accents for cooler balance.
Is #794a39 warm or cool, and where does it work best?
#794a39 reads as a warm, muted brown because its red undertones outweigh its gray influence, creating a dusty, grounded mood that suits coffee packaging, artisan goods, vintage layouts, and organic branding.
Is #794a39 readable on white or black?
#794a39 has a 7.36:1 contrast ratio on white and 2.85:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.