#78718B Hex Color

Muted gray-violet with matte calm

Hex color #78718b graphic
Muted and ashy, #78718b is a mid-tone gray-violet with very low saturation and a matte finish. Its restrained character suits spiritual, luxury, and creative branding without feeling theatrical. Use the hex code #78718b as a supporting tone with cream, burgundy, or charcoal. White text provides about 4.6:1 contrast, meeting WCAG AA for body text.

Questions about #78718b

What is #78718b in RGB, HSL and CMYK?
In RGB, #78718b is rgb(120, 113, 139), in HSL hsl(256, 10%, 49%) and in CMYK 14%, 19%, 0%, 45%. Browse more shades of purple with names and hex codes.
What colors pair well with #78718b?
The #78718b hex color pairs well with cream, burgundy, and charcoal, which balance its cool gray-violet base with warmth, depth, or stronger contrast in branding, interfaces, and editorial design systems.
Does #78718b read as warm or cool?
#78718b reads as a cool color because its blue component is higher than its red and green components, while its low saturation keeps that coolness subtle in most palettes and interfaces.
Where does #78718b work well?
The #78718b hex color works well as a supporting tone in spiritual, luxury, and creative branding, especially for backgrounds, borders, muted panels, and secondary accents where a matte, understated mood is useful.
Is #78718b readable on white or black?
#78718b has a 4.63:1 contrast ratio on white and 4.53:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works for body text. Try other pairs in the contrast checker.