#786996 Hex Color
Dusty violet with quiet depth
#786996 is a muted, ashy purple with cool violet undertones and a matte, dusty finish. Its low saturation creates a restrained mood suited to spiritual branding, luxury packaging, and calm UI backgrounds. Pair it with deep burgundy or warm cream as a supporting tone. White text provides about 4.9:1 contrast, enough for WCAG AA body text. The hex code is #786996.
Questions about #786996
What is #786996 in RGB, HSL and CMYK?
In RGB, #786996 is rgb(120, 105, 150), in HSL hsl(260, 18%, 50%) and in CMYK 20%, 30%, 0%, 41%.
What colors pair well with #786996?
Is #786996 warm or cool?
#786996 reads as a cool color because its muted purple base leans toward violet rather than red. Its ashy finish softens the hue, creating a calm, reserved mood instead of a bright or playful one.
Is #786996 readable on white or black?
#786996 has a 4.92:1 contrast ratio on white and 4.25:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.