#78244C Hex Color
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Not a bright or bubblegum pink, #78244c is a dark, muted plum with warm red undertones. Its low lightness makes it a strong dominant base for moody branding, cosmetics, and intimate packaging. Try pairing the hex code with soft gold or muted teal for contrast, and know that white text reads clearly on it at about 9.7:1.
Questions about #78244c
What is #78244c in RGB, HSL and CMYK?
In RGB, #78244c is rgb(120, 36, 76), in HSL hsl(331, 54%, 31%) and in CMYK 0%, 70%, 37%, 53%.
What colors pair well with #78244c?
Muted gold, sage, and dusty rose all flatter this dark plum, while muted teal gives a stronger contrast. Avoid pairing it with bright reds, which fight its warm undertones.
Is #78244c readable on white or black?
#78244c has a 9.74:1 contrast ratio on white and 2.15:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.