#77A38B Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This dusty, unsaturated green reads as a grounded, organic neutral. Because of its muted chroma, #77a38b avoids looking artificial, making it an ideal choice for UI backgrounds or branding in the sustainability sector. It pairs well with soft creams or warm grays to maintain a balanced look. The hex code #77a38b offers enough contrast for readable black text, ensuring accessibility for body copy.
Questions about #77a38b
What is #77a38b in RGB, HSL and CMYK?
In RGB, #77a38b is rgb(119, 163, 139), in HSL hsl(147, 19%, 55%) and in CMYK 27%, 0%, 15%, 36%. Browse more shades of green with names and hex codes.
Does #77a38b work well with other neutrals?
#77a38b functions best when paired with warm, creamy whites or soft taupe tones, which prevent the green from appearing overly cool. Using these lighter neutrals ensures the organic feel remains balanced and readable for professional interface design or print work.
Is #77a38b readable on white or black?
#77a38b has a 2.83:1 contrast ratio on white and 7.39:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.