#77401F Hex Color
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#77401f is a dark, muted brown with warm red and orange undertones. Its low lightness creates a serious, grounded mood suited to coffee, tobacco, food, and vintage branding. Use it as a supporting tone or dominant background with white text, which reaches about 8.3:1 contrast. The hex code for this color is #77401f.
Questions about #77401f
What is #77401f in RGB, HSL and CMYK?
In RGB, #77401f is rgb(119, 64, 31), in HSL hsl(23, 59%, 29%) and in CMYK 0%, 46%, 74%, 53%. Browse more shades of brown with names and hex codes.
What colors pair well with #77401f?
#77401f pairs well with cream, warm beige, muted orange, and sage, which soften its dark brown base without losing its earthy character. Use lighter companions for spacious layouts and reserve brighter accents for small highlights.
Where does #77401f work best in design?
#77401f works best as a grounded background, accent, or supporting tone in coffee packaging, food branding, tobacco-inspired visuals, and vintage layouts. Its low lightness gives designs a serious, tactile feel, while lighter text and details keep compositions readable.
Is #77401f readable on white or black?
#77401f has a 8.27:1 contrast ratio on white and 2.53:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.