#773398 Hex Color
Saturated purple with mysterious energy
Strong and saturated, #773398 is a dark, cool purple with blue and magenta undertones. Its intensity brings energy and mystery to branding, gaming interfaces, religious themes, and bold calls to action. Use it as a supporting tone or accent beside warm cream and charcoal. White text remains highly legible, with about 7.7:1 contrast. The hex code is #773398.
Questions about #773398
What is #773398 in RGB, HSL and CMYK?
In RGB, #773398 is rgb(119, 51, 152), in HSL hsl(280, 50%, 40%) and in CMYK 22%, 66%, 0%, 40%.
What colors pair well with #773398?
Warm cream and charcoal balance #773398, while gold or muted mauve add warmth without competing with its cool blue-magenta undertones, making these pairings useful for branding, interfaces, and layouts that need both energy and control.
Does #773398 read as a warm or cool purple?
#773398 reads as a cool purple because its blue undertone outweighs its magenta influence, giving the saturated shade a mysterious, focused character rather than the warmth associated with redder purples in most applications.
Is #773398 readable on white or black?
#773398 has a 7.74:1 contrast ratio on white and 2.71:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.