#772633 Hex Color
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Dark and muted, #772633 is a warm red with brown and plum undertones. Its low lightness gives layouts a serious, mysterious mood, while its rich saturation adds energy without looking bright. Use the hex code #772633 as a dominant background with white text, which reaches about 10:1 contrast, or pair it with aged brass for formal, wine-inspired branding.
Questions about #772633
What is #772633 in RGB, HSL and CMYK?
In RGB, #772633 is rgb(119, 38, 51), in HSL hsl(350, 52%, 31%) and in CMYK 0%, 68%, 57%, 53%.
What colors pair well with #772633?
#772633 pairs well with aged brass, cream, and warm neutrals because these lighter accents balance its brown-plum undertones while preserving its formal, wine-inspired character in branding, packaging, and editorial layouts.
Does #772633 read as warm or cool?
#772633 reads as warm because its red base is softened by brown undertones, while plum adds depth rather than a distinctly blue cast, giving it a grounded, dramatic presence across most palettes, interfaces, and brand systems.
Is #772633 readable on white or black?
#772633 has a 9.95:1 contrast ratio on white and 2.10:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.