#764BA2 Hex Color
A sophisticated violet with intellectual depth
This muted, cool violet carries a structured and intellectual weight. Because it is somewhat desaturated, #764ba2 works best as a supporting tone rather than a dominant background. Pair it with crisp white to maintain readability, as the color provides a 6.4:1 contrast ratio. It functions well for branding in creative fields, providing a sense of order without becoming aggressive or overwhelming.
Questions about #764ba2
What is #764ba2 in RGB, HSL and CMYK?
In RGB, #764ba2 is rgb(118, 75, 162), in HSL hsl(270, 37%, 46%) and in CMYK 27%, 54%, 0%, 36%.
How should I use #764ba2 in my UI designs?
#764ba2 functions best as a supporting accent or secondary tone rather than a dominant background color. It pairs particularly well with crisp white text or background elements to maintain high readability, ensuring your design remains professional and legible.
What colors pair well with #764ba2?
This muted violet creates harmonious schemes when paired with high-contrast neutrals. To maintain visual balance, try using it alongside soft cream or light gray shades, which help ground the cool, intellectual nature of the purple without overpowering the design.
Is #764ba2 readable on white or black?
#764ba2 has a 6.36:1 contrast ratio on white and 3.29:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.