#763440 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

Dark and muted, #763440 is a warm maroon-red with subdued brown and wine undertones. Its low lightness creates a serious, mysterious mood, while restrained saturation keeps it refined rather than loud. Use the hex code for moody backgrounds, luxury branding, autumn palettes, or strong accents. White text has about 9.0:1 contrast for readable body copy.
Questions about #763440
What is #763440 in RGB, HSL and CMYK?
In RGB, #763440 is rgb(118, 52, 64), in HSL hsl(349, 39%, 33%) and in CMYK 0%, 56%, 46%, 54%. Browse more shades of pink with names and hex codes.
What colors pair well with #763440?
#763440 works well with cream, warm beige, charcoal, and muted sage, which balance its dark maroon-red base without competing with its wine undertones in interfaces and branding palettes for a polished, restrained result.
Does #763440 read as a warm or cool color?
#763440 reads as a warm shade because its red base is softened by brown and wine undertones, giving it a grounded, intimate character rather than the crisp, distant feel common to blue-based reds.
Is #763440 readable on white or black?
#763440 has a 8.99:1 contrast ratio on white and 2.33:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.