#74C272 Hex Color
Crisp and organic mid-tone garden green

Mid-tone green with a crisp, leafy quality, #74c272 sits at a medium saturation level. It feels organic and grounded, making it useful for branding focused on sustainability or natural products. Because black text maintains high readability against this shade, it functions well for UI buttons or smaller type. Pair it with soft cream or charcoal grays to keep the composition from feeling too aggressive. The hex code is #74c272.
Questions about #74c272
What is #74c272 in RGB, HSL and CMYK?
In RGB, #74c272 is rgb(116, 194, 114), in HSL hsl(119, 40%, 60%) and in CMYK 40%, 0%, 41%, 24%.
What colors pair best with #74c272?
Pair #74c272 with neutral tones like soft cream or charcoal to keep your design balanced and professional. This green also works effectively alongside warm, earthy wood tones or muted browns to emphasize a natural, organic brand identity.
Is #74c272 readable on white or black?
#74c272 has a 2.16:1 contrast ratio on white and 9.70:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.