#7472AD Hex Color
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#7472ad is a muted indigo-purple with cool violet undertones and a matte, dusty finish. Its moderate lightness and low saturation create a composed, understated mood suited to meditation, creative branding, night-sky themes, and supporting UI elements. Use the hex code as a secondary tone beside charcoal or warm cream, since it can feel washed out against bright white.
Questions about #7472ad
What is #7472ad in RGB, HSL and CMYK?
In RGB, #7472ad is rgb(116, 114, 173), in HSL hsl(242, 26%, 56%) and in CMYK 33%, 34%, 0%, 32%. Browse more shades of purple with names and hex codes.
What colors pair well with #7472ad?
#7472ad pairs well with warm cream, charcoal, muted sage, and restrained burgundy because these tones balance its cool, dusty violet character without making the palette feel overly bright or visually busy. Warm cream provides light contrast, while charcoal anchors interfaces and burgundy adds depth in editorial or luxury work.
Does #7472ad read warm or cool?
It reads cool because its blue-violet hue combines with low saturation and a gray undertone, giving #7472ad a restrained, slightly distant character rather than the warmth or energy of redder purples. That quality suits contemplative branding, spiritual themes, and calm interface accents.
Is #7472ad readable on white or black?
#7472ad has a 4.41:1 contrast ratio on white and 4.75:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.