#743BAA Hex Color

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Hex color #743baa graphic
Reach for this purple when a layout needs an accent with real weight. #743baa is dark and saturated, so it shines on buttons, highlights, and moody backgrounds rather than large empty fields. It pairs well with mustard and soft teal. White text sits cleanly on top at about 7.1:1 contrast, passing WCAG AA even at small sizes. Its hex code is #743baa.

Questions about #743baa

What is #743baa in RGB, HSL and CMYK?
In RGB, #743baa is rgb(116, 59, 170), in HSL hsl(271, 48%, 45%) and in CMYK 32%, 65%, 0%, 33%. Browse more shades of purple with names and hex codes.
What colors pair well with #743baa?
Mustard yellow, teal, and warm cream all bring out the best in #743baa. Try mustard for a bold, graphic pairing or teal for cooler contrast in gaming and nightlife designs.
Is #743baa readable on white or black?
#743baa has a 7.12:1 contrast ratio on white and 2.94:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.