#73A0D3 Hex Color

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Hex color #73a0d3 graphic
#73a0d3 is a muted, cool blue with gray undertones and a light, steady presence. Its restrained saturation suggests trust and reliability, making it suitable for finance, healthcare, technology, and government interfaces. Use it as a supporting brand tone or broad UI background, paired with navy or charcoal. Black text reads clearly over this color. The hex code is #73a0d3.

Questions about #73a0d3

What is #73a0d3 in RGB, HSL and CMYK?
In RGB, #73a0d3 is rgb(115, 160, 211), in HSL hsl(212, 52%, 64%) and in CMYK 45%, 24%, 0%, 17%. Browse more shades of blue with names and hex codes.
What colors pair well with #73a0d3?
Pair #73a0d3 with navy or charcoal for a grounded, professional palette; white creates clean contrast, while pale blue and cool gray keep the look quiet. Use a warmer accent sparingly when the interface needs more energy.
Is #73a0d3 a warm or cool color?
#73a0d3 reads as a cool blue because its blue base and gray undertones create a restrained, airy impression rather than warmth. It suits calm, reliable visual systems, especially when balanced with dark neutrals or clean white space.
Is #73a0d3 readable on white or black?
#73a0d3 has a 2.72:1 contrast ratio on white and 7.69:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.