#739CF4 Hex Color
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This mid-toned cornflower blue projects a sense of professional reliability, making it a frequent choice for finance and tech interfaces. Because it is highly legible with black text, #739cf4 works well as a primary background color for documents or UI elements. It lacks the gray saturation seen when mixing gray, keeping its hue clear and distinct. Use it as a dominant shade to build instant user trust.
Questions about #739cf4
What is #739cf4 in RGB, HSL and CMYK?
In RGB, #739cf4 is rgb(115, 156, 244), in HSL hsl(221, 85%, 70%) and in CMYK 53%, 36%, 0%, 4%.
When should I use #739cf4 in my design work?
Use #739cf4 when you need to project professional reliability in financial or technology-focused interfaces. Its high legibility against black text makes it an ideal primary background or accent, providing a clean, vibrant alternative to more muted corporate blues.
How does #739cf4 pair with other colors for a balanced palette?
This cornflower blue anchors a palette beautifully when paired with charcoal for text or dark accents. For contrast, try balancing it with warm, sandy neutrals to soften the tech-focused edge of the blue while maintaining readability across your layout.
Is #739cf4 readable on white or black?
#739cf4 has a 2.69:1 contrast ratio on white and 7.79:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.