#739559 Hex Color

A grounded and dusty earthy olive

Hex color #739559 graphic
This muted, dusty olive offers an earthy, matte quality that feels grounded rather than bright. Because of its low saturation, #739559 functions best as a supporting background element or a natural secondary color for organic brands. It maintains high readability for black text, making it a reliable choice for UI components where neutral, traditional tones are required.

Questions about #739559

What is #739559 in RGB, HSL and CMYK?
In RGB, #739559 is rgb(115, 149, 89), in HSL hsl(94, 25%, 47%) and in CMYK 23%, 0%, 40%, 42%.
What colors pair well with #739559 for UI design?
#739559 works best when paired with high-contrast neutrals like charcoal or deep, dark navy to maintain readability. Because it is a desaturated olive, it also complements lighter, creamy off-whites or soft sand tones to keep the palette grounded and organic.
Is #739559 readable on white or black?
#739559 has a 3.40:1 contrast ratio on white and 6.17:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.