#738D66 Hex Color
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This muted, dusty olive offers a grounded, matte appearance that avoids being overly saturated. Because it reads as a neutral mid-tone, #738d66 works best as a supporting background or secondary element rather than a dominant color. Pair it with crisp white or deep charcoal to prevent the shade from looking muddy. It provides enough contrast to keep small black text legible in interface designs.
Questions about #738d66
What is #738d66 in RGB, HSL and CMYK?
In RGB, #738d66 is rgb(115, 141, 102), in HSL hsl(100, 16%, 48%) and in CMYK 18%, 0%, 28%, 45%. Browse more shades of green with names and hex codes.
Which colors pair best with #738d66?
#738d66 works best when grounded by high-contrast neutrals like charcoal or crisp, bright whites. These pairings prevent the olive tone from feeling muddy, keeping your interface designs clean and professional while maintaining the natural, matte aesthetic the color provides.
Is #738d66 suitable for text in interface designs?
This shade provides enough contrast to keep small black text legible on light backgrounds, though it is often more effective as a secondary design element. Use it for borders or muted accents to maintain visual balance without overwhelming the primary content.
Is #738d66 readable on white or black?
#738d66 has a 3.66:1 contrast ratio on white and 5.73:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.