#738C6A Hex Color
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Think of dried sage leaves. The hex code #738c6a is a muted, ashy green with an olive lean and barely any saturation. That low chroma makes it a better supporting tone than a star, holding down backgrounds in outdoor, gardening, or organic branding. Pair it with cream or terracotta to keep it from reading flat. Black text hits about 5.7:1 contrast, so it passes AA behind body copy.
Questions about #738c6a
What is #738c6a in RGB, HSL and CMYK?
In RGB, #738c6a is rgb(115, 140, 106), in HSL hsl(104, 14%, 48%) and in CMYK 18%, 0%, 24%, 45%. Browse more shades of green with names and hex codes.
What colors pair well with #738c6a?
Cream, terracotta, and charcoal all flatter #738c6a, adding warmth or depth where its muted green would otherwise fall flat. For larger palettes, try it with sand, rust, or soft navy at a 60/30/10 split.
Is #738c6a readable on white or black?
#738c6a has a 3.69:1 contrast ratio on white and 5.68:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.