#738938 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
The hex code #738938 is a muted lime-olive shade with earthy yellow-green undertones. Its restrained saturation suggests growth, resilience, and harmony, making it useful for outdoor brands, organic packaging, sports graphics, and nature-led interfaces. Use it as a supporting tone beside charcoal or warm cream; black text reads clearly on it, with about a 5.4:1 contrast ratio.
Questions about #738938
What is #738938 in RGB, HSL and CMYK?
In RGB, #738938 is rgb(115, 137, 56), in HSL hsl(76, 42%, 38%) and in CMYK 16%, 0%, 59%, 46%. Browse more shades of green with names and hex codes.
What colors pair well with #738938?
The hex color #738938 pairs well with charcoal, warm cream, and restrained burgundy, giving its muted yellow-green base sharper contrast while keeping palettes grounded for packaging, apparel, and outdoor-focused interfaces. Use cream for space and burgundy as a small accent.
Is #738938 readable on white or black?
#738938 has a 3.91:1 contrast ratio on white and 5.36:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.