#734E68 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Dark and heavily muted, #734e68 is a dusty magenta with soft plum and gray undertones. Its low saturation creates a serious, mysterious mood suited to romance, fashion, cosmetics, and moody branding. Use it as a supporting tone with cream, blush, or warm gold. White text reads clearly at about 7:1 contrast. The hex code is #734e68.
Questions about #734e68
What is #734e68 in RGB, HSL and CMYK?
In RGB, #734e68 is rgb(115, 78, 104), in HSL hsl(318, 19%, 38%) and in CMYK 0%, 32%, 10%, 55%. Browse more shades of purple with names and hex codes.
What colors pair well with #734e68?
Cream, blush, and warm gold pair well with #734e68, balancing its muted dusty-magenta base with lighter warmth and keeping its plum-gray undertones from feeling too heavy in branding, fashion, cosmetics, and editorial palettes.
Is #734e68 readable on white or black?
#734e68 has a 6.95:1 contrast ratio on white and 3.01:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.