#7343B2 Hex Color
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Strong and saturated, #7343b2 is a medium-dark purple with cool violet undertones. Its vivid intensity brings energy and mystery to branding, gaming interfaces, and creative accents. Use the hex code #7343b2 as a supporting tone or call-to-action color beside warm cream or deep navy. White text reaches about 6.6:1 contrast, making it suitable for accessible body text.
Questions about #7343b2
What is #7343b2 in RGB, HSL and CMYK?
In RGB, #7343b2 is rgb(115, 67, 178), in HSL hsl(266, 45%, 48%) and in CMYK 35%, 62%, 0%, 30%. Browse more shades of purple with names and hex codes.
What colors pair well with #7343b2?
How does #7343b2 affect a design's mood?
#7343b2 reads as a cool purple because its violet undertones shift it away from red, giving digital designs and branding a vivid, energetic mood with a slightly mysterious edge and creative depth.
Is #7343b2 readable on white or black?
#7343b2 has a 6.61:1 contrast ratio on white and 3.17:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.