#734347 Hex Color
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A dark, muted red with dusty brown undertones, #734347 feels serious, warm, and restrained rather than vivid. Its low saturation suits moody backgrounds, formal branding, autumn palettes, and supporting elements. The hex code #734347 works well as a base with cream. White text reads clearly on it at about an 8.0:1 contrast ratio.
Questions about #734347
What is #734347 in RGB, HSL and CMYK?
In RGB, #734347 is rgb(115, 67, 71), in HSL hsl(355, 26%, 36%) and in CMYK 0%, 42%, 38%, 55%. Browse more shades of red with names and hex codes.
What colors pair well with #734347?
#734347 pairs well with cream, warm gray, muted olive, and terracotta, which bring out its dusty warmth while keeping the palette controlled and mature. Cream adds lightness, olive adds an earthy counterpoint, and terracotta creates a warmer, more energetic pairing.
Where does #734347 work best in a design?
#734347 works best as a dark base, large typographic color, or focused accent in wine, luxury, academic, and autumn-themed designs, especially when lighter neutrals provide enough visual space around it. Its low saturation keeps layouts restrained, but broad flat areas can feel heavy.
Is #734347 readable on white or black?
#734347 has a 8.00:1 contrast ratio on white and 2.62:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.