#730B0B Hex Color
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#730b0b is a dark, saturated red with a warm maroon cast and very low lightness. Its weight suggests seriousness, passion, urgency, and tradition, making it effective for wine branding, sports, luxury packaging, or moody backgrounds. Use it as a dominant base with white text, which gives about 11.8:1 contrast. The hex code is #730b0b.
Questions about #730b0b
What is #730b0b in RGB, HSL and CMYK?
In RGB, #730b0b is rgb(115, 11, 11), in HSL hsl(0, 83%, 25%) and in CMYK 0%, 90%, 90%, 55%.
What colors pair well with #730b0b?
#730b0b pairs well with cream, muted sage, warm beige, and charcoal, giving designers softer contrast options while preserving its formal, grounded character across packaging, editorial layouts, and brand systems. Use cream for broad fields and muted gold for a small premium accent.
Does #730b0b read as a warm or cool color?
#730b0b reads warm because its saturated red base and very low lightness create a dense, earthy maroon impression rather than a crisp or cool red, especially beside bright white or icy blue. Brown, tan, and other dark warm neutrals make it look even more muted.
Is #730b0b readable on white or black?
#730b0b has a 11.78:1 contrast ratio on white and 1.78:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.