#730000 Hex Color
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Dark, dim, and saturated, #730000 carries the weight of deep red without the brightness of crimson. It projects a moody, formal tone perfect for luxury branding or urgent UI alerts. Because it is so dark, use it sparingly as a 10% accent color rather than a main background. Pair it with soft cream or warm metallics to balance its intensity and ensure readability.
Questions about #730000
What is #730000 in RGB, HSL and CMYK?
In RGB, #730000 is rgb(115, 0, 0), in HSL hsl(0, 100%, 23%) and in CMYK 0%, 100%, 100%, 55%.
How should I use #730000 in a UI design?
Because #730000 is extremely dark and saturated, it functions best as a focused 10% accent color rather than a primary background shade. It pairs effectively with soft cream or warm metallics, which help balance its intensity while ensuring your interface elements remain legible.
Is #730000 considered a warm or cool red?
This color sits firmly in the warm spectrum of deep reds because of its high concentration of black and saturated pigment. Unlike lighter crimsons that can feel electric, #730000 maintains a formal, grounded, and heavy presence suitable for high-end, sophisticated designs.
Is #730000 readable on white or black?
#730000 has a 12.14:1 contrast ratio on white and 1.72:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.