#72B367 Hex Color
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#72b367 is a soft, mid-tone green that balances freshness with a muted, approachable quality. This shade works well as a grounding background in eco-friendly branding or organic product design. It pairs effectively with charcoal grays for high-contrast, readable typography. Because it avoids overly neon saturation, the hex code #72b367 creates a professional, stable look across both print and digital user interfaces.
Questions about #72b367
What is #72b367 in RGB, HSL and CMYK?
In RGB, #72b367 is rgb(114, 179, 103), in HSL hsl(111, 33%, 55%) and in CMYK 36%, 0%, 42%, 30%. Browse more shades of green with names and hex codes.
What design styles suit #72b367?
This mid-tone green excels in organic, eco-focused branding where a stable, non-neon aesthetic is required. It reads professionally and pairs best with a dark charcoal or soft off-white to maintain high readability across web and print layouts.
Is #72b367 a warm or cool green?
The #72b367 shade leans slightly cool but maintains enough organic warmth to avoid appearing synthetic. It balances well against warmer neutrals if you need to ground a vibrant, active color scheme without losing its inherent approachable character.
Is #72b367 readable on white or black?
#72b367 has a 2.51:1 contrast ratio on white and 8.35:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.