#729D4B Hex Color
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#729d4b is a muted olive green with a lime lean and a yellow undertone. Its low saturation keeps it grounded, so it suits outdoor brands and organic packaging better than glossy tech work. Use it as a supporting tone behind charcoal or cream, since black text on #729d4b passes AA at about 6.6:1. At full saturation it can read muddy, so lighten tints for large fields. The hex code also pairs well with terracotta accents.
Questions about #729d4b
What is #729d4b in RGB, HSL and CMYK?
In RGB, #729d4b is rgb(114, 157, 75), in HSL hsl(91, 35%, 45%) and in CMYK 27%, 0%, 52%, 38%.
What colors pair well with #729d4b?
Terracotta and cream both flatter #729d4b, warming up its yellow undertone without clashing. Charcoal works too, and the two together pass accessibility thresholds since black text hits about 6.6:1 contrast on this green.
Is #729d4b a warm or cool green?
It reads warm for a green because of its yellow undertone and mid lightness. Next to cool blues it leans earthy, which makes it a good bridge color in mixed-temperature palettes.
Does #729d4b work as a background color?
Yes for buttons, badges, and mid-size sections, where black text stays readable at about 6.6:1. For very large fields, use a lighter tint instead, because the muted saturation can turn muddy over big areas.
Is #729d4b readable on white or black?
#729d4b has a 3.16:1 contrast ratio on white and 6.63:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.