#729660 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#729660 is a muted lime-olive shade with dusty undertones and medium lightness. Its low saturation creates a matte, grounded feel suited to nature branding, outdoor products, gaming interfaces, and organic packaging. Use it as a supporting tone with charcoal, cream, or rust. Black text reads clearly on this color, making the hex code #729660 suitable for accessible body text.
Questions about #729660
What is #729660 in RGB, HSL and CMYK?
In RGB, #729660 is rgb(114, 150, 96), in HSL hsl(100, 22%, 48%) and in CMYK 24%, 0%, 36%, 41%. Browse more shades of green with names and hex codes.
Which colors pair well with #729660?
Does #729660 feel warm or cool?
#729660 reads as a softly warm, earthy green because its olive and yellow-green bias outweighs the cooler effect of pure green. Its dusty, low-saturation finish keeps that warmth subtle, making it feel calm rather than bright.
Is #729660 readable on white or black?
#729660 has a 3.36:1 contrast ratio on white and 6.24:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.