#728B54 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#728b54 is a muted olive green with dusty, gray-leaning undertones. It reads earthy and matte, which suits outdoor brands, organic packaging, and nature layouts. At large sizes it can turn muddy, so treat it as a supporting tone rather than a hero. Black body text clears contrast on top of it, and it pairs well with terracotta or navy.
Questions about #728b54
What is #728b54 in RGB, HSL and CMYK?
In RGB, #728b54 is rgb(114, 139, 84), in HSL hsl(87, 25%, 44%) and in CMYK 18%, 0%, 40%, 45%. Browse more shades of green with names and hex codes.
What colors pair well with #728b54?
Terracotta, navy, and warm charcoal all flatter this muted green. Cream or off-white backgrounds also keep it from reading muddy, which can happen at large sizes.
Is #728b54 a warm or cool color?
It leans slightly warm. The yellow base in the green gives it an earthy feel, even though the gray undertones keep it muted.
Is #728b54 readable on white or black?
#728b54 has a 3.79:1 contrast ratio on white and 5.53:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.