#727DA8 Hex Color

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Hex color #727da8 graphic
Bleak and dusty, #727da8 is a heavily desaturated, cool-toned indigo. Because of its matte quality, it serves best as a supporting background element rather than a dominant color. It pairs surprisingly well with warm clay tones or muted terracottas to balance its inherent coolness. This hex code provides excellent legibility for small body text, making it a reliable choice for professional UI interfaces.

Questions about #727da8

What is #727da8 in RGB, HSL and CMYK?
In RGB, #727da8 is rgb(114, 125, 168), in HSL hsl(228, 24%, 55%) and in CMYK 32%, 26%, 0%, 34%.
What colors pair best with #727da8?
#727da8 relies on its cool, dusty nature to create balance against warmer, earthy tones. It pairs exceptionally well with muted terracotta or soft clay colors, which prevent the indigo from feeling too bleak or detached in a UI layout.
Is #727da8 suitable for body text?
Yes, #727da8 offers excellent legibility for small body text due to its high contrast against neutral off-white or light gray backgrounds. It functions as a softer, more professional alternative to standard charcoal or pure black text.
Is #727da8 readable on white or black?
#727da8 has a 4.02:1 contrast ratio on white and 5.21:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.