#726940 Hex Color
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Muted and warm, #726940 is a dusty yellow-olive with low saturation and a grounded, earthy feel. Its mellow character suits military, construction, outdoor, and organic branding, especially as a supporting tone beside cream, charcoal, or faded denim. White text remains readable at about 5.5:1 contrast. The hex code for this color is #726940.
Questions about #726940
What is #726940 in RGB, HSL and CMYK?
In RGB, #726940 is rgb(114, 105, 64), in HSL hsl(49, 28%, 35%) and in CMYK 0%, 8%, 44%, 55%. Browse more shades of brown with names and hex codes.
What colors pair well with #726940?
#726940 pairs well with cream, charcoal, and muted denim, creating grounded palettes with enough contrast and cool balance to offset its warm yellow-olive undertone. Use cream for a softer look, charcoal for stronger definition, and faded denim for a relaxed outdoor feel.
Is #726940 a warm or cool color?
#726940 reads as a warm, muted yellow-olive because its yellow and earthy brown undertones outweigh its restrained saturation, giving it a mellow, grounded character rather than a bright or distinctly green appearance.
Is #726940 readable on white or black?
#726940 has a 5.51:1 contrast ratio on white and 3.81:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.