#72543E Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#72543e is a dark, muted brown with warm red and gray undertones. Its low saturation creates a serious, grounded mood suited to coffee, tobacco, artisan, and vintage branding. Use it as a supporting tone beside cream or dusty blue instead of a full-page background. The hex code #72543e supports readable white body text at about 6.9:1 contrast.
Questions about #72543e
What is #72543e in RGB, HSL and CMYK?
In RGB, #72543e is rgb(114, 84, 62), in HSL hsl(25, 30%, 35%) and in CMYK 0%, 26%, 46%, 55%. Browse more shades of brown with names and hex codes.
What colors pair well with #72543e?
#72543e pairs well with cream, dusty blue, muted sage, and warm white, which soften its dark, muted brown base without competing with its warm red and gray undertones in balanced layouts. Use lighter neutrals for space and dusty blue for restrained contrast.
Does #72543e read as a warm or cool color?
#72543e reads as a warm, grounded brown because its red undertone adds warmth, while its gray component and low saturation keep it restrained, subdued, and less orange than many earthy browns. It works well in serious, vintage-inspired branding.
Is #72543e readable on white or black?
#72543e has a 6.87:1 contrast ratio on white and 3.05:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.