#724F2C Hex Color
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#724f2c is a dark, muted brown with warm orange and gray undertones. Its low saturation gives designs a dusty, serious mood, while its depth suggests strength, reliability, and comfort. The hex code works well for coffee, chocolate, craft, organic, and vintage branding, though large areas can feel heavy. White text provides about 7.3:1 contrast.
Questions about #724f2c
What is #724f2c in RGB, HSL and CMYK?
In RGB, #724f2c is rgb(114, 79, 44), in HSL hsl(30, 44%, 31%) and in CMYK 0%, 31%, 61%, 55%. Browse more shades of brown with names and hex codes.
What colors pair well with #724f2c in a design palette?
#724f2c pairs well with cream, muted sage, and terracotta, which soften its dark warmth without making the palette feel flat; use it as a supporting tone beside lighter neutrals rather than letting it dominate every surface.
Is #724f2c readable on white or black?
#724f2c has a 7.31:1 contrast ratio on white and 2.87:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.