#724D3D Hex Color
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Dark brown with a dusty, ashy edge, #724d3d is a muted, warm shade that reads subtle and grounded. Its low saturation and dim lightness suit supporting roles, moody backgrounds, and craft or vintage branding. White text hits about 7.4:1 contrast, so it clears WCAG AA for small body text.
Questions about #724d3d
What is #724d3d in RGB, HSL and CMYK?
In RGB, #724d3d is rgb(114, 77, 61), in HSL hsl(18, 30%, 34%) and in CMYK 0%, 32%, 46%, 55%. Browse more shades of brown with names and hex codes.
What colors pair well with #724d3d?
Try pairing #724d3d with a muted sage for an earthy scheme, or a soft cream to lift its dimness. For contrast in dark layouts, warm off-whites work better than pure white.
Is #724d3d a good background color?
Yes, in dark or moody designs. White text reads clearly on it at about 7.4:1 contrast, which passes WCAG AA for small body text, so it works for full backgrounds and dark interfaces.
Is #724d3d warm or cool?
It reads warm. The red and yellow undertones give #724d3d a roasted, earthy heat despite its dim lightness and very low saturation, which keeps the warmth mellow rather than bright.
What colors pair well with #724d3d?
It flatters muted, natural neighbors: a soft sage cools its warmth, while terracotta deepens it. Avoid vivid brights, they overpower this dusty brown fast.
Is #724d3d readable on white or black?
#724d3d has a 7.38:1 contrast ratio on white and 2.84:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.