#724C34 Hex Color

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Hex color #724c34 graphic
#724c34 is a dark, dusty brown with low saturation that creates a grounded, serious mood. Because it sits on the dim side of the spectrum, it works well as a textured background for coffee or vintage branding. This color offers high readability against white text, with a 7.5:1 contrast ratio. Use the hex code #724c34 carefully, as large, flat areas can easily look muddy or dull.

Questions about #724c34

What is #724c34 in RGB, HSL and CMYK?
In RGB, #724c34 is rgb(114, 76, 52), in HSL hsl(23, 37%, 33%) and in CMYK 0%, 33%, 54%, 55%. Browse more shades of brown with names and hex codes.
What colors pair best with the dusty tone of #724c34?
The dusty character of #724c34 pairs beautifully with cream or beige to keep the palette grounded yet soft. It also works well with deep olive tones for an organic, vintage look that feels substantial and classic.
Is #724c34 readable on white or black?
#724c34 has a 7.50:1 contrast ratio on white and 2.79:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.