#724143 Hex Color
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#724143 is a dark, muted red with dusty brown undertones and low saturation. Its matte, wine-like depth brings seriousness and restrained warmth to branding, autumn palettes, and formal layouts. Use it as a supporting tone with warm cream or muted sage; white text remains highly readable at about 8.2:1 contrast. The hex code is #724143.
Questions about #724143
What is #724143 in RGB, HSL and CMYK?
In RGB, #724143 is rgb(114, 65, 67), in HSL hsl(358, 27%, 35%) and in CMYK 0%, 43%, 41%, 55%. Browse more shades of red with names and hex codes.
What colors pair well with #724143?
#724143 pairs well with warm cream, soft beige, muted sage, and dusty rose, which balance its wine-like depth without competing with its low-saturation character across polished visual branding and layouts. Use lighter neutrals to create space, or add muted sage for a subdued autumn palette.
Does #724143 read as a warm or cool color?
#724143 reads as a warm, muted red because its red base is softened by brown undertones rather than blue or violet, giving the shade a grounded, quiet, formal visual feel. That restrained warmth works well in autumn palettes, editorial layouts, packaging, and formal branding rather than bright, high-energy interfaces.
Is #724143 readable on white or black?
#724143 has a 8.22:1 contrast ratio on white and 2.55:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.