#723D46 Hex Color
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The hex code #723d46 is a dark, muted red with dusty brown undertones and a matte, subdued finish. Its low saturation creates a serious, moody feel suited to branding, autumn palettes, wine labels, and formal layouts. Use it as a supporting tone or dark background; white text achieves about 8.5:1 contrast for readable body copy.
Questions about #723d46
What is #723d46 in RGB, HSL and CMYK?
In RGB, #723d46 is rgb(114, 61, 70), in HSL hsl(350, 30%, 34%) and in CMYK 0%, 46%, 39%, 55%.
Which colors pair well with #723d46?
What mood does #723d46 create, and where does it work best?
#723d46 creates a serious, moody impression through its low saturation and dusty brown undertones, making it effective for wine labels, autumn-inspired palettes, formal layouts, and supporting backgrounds where restraint matters.
Is #723d46 readable on white or black?
#723d46 has a 8.49:1 contrast ratio on white and 2.47:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.