#716474 Hex Color
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#716474 is a dark, muted purple with ashy gray undertones and a matte, dusty finish. Its low saturation creates a subdued, thoughtful mood suited to spiritual branding, luxury packaging, and supporting UI elements. Use it as a secondary tone with soft ivory or aged gold, while white text remains readable at about 5.6:1 contrast. The hex code is #716474.
Questions about #716474
What is #716474 in RGB, HSL and CMYK?
In RGB, #716474 is rgb(113, 100, 116), in HSL hsl(289, 7%, 42%) and in CMYK 3%, 14%, 0%, 55%.
What colors pair well with #716474?
Soft ivory, aged gold, and muted neutrals pair well with #716474, balancing its ashy purple base without competing with its subdued character; use ivory for clean contrast and aged gold for a warmer, polished accent.
Does #716474 read as warm or cool?
#716474 reads as a cool, muted purple because its gray undertones soften the hue and pull it away from warmer red or brown purples in most palettes and interface contexts. Its low saturation keeps the effect restrained rather than vivid.
Does white text work on #716474?
Yes, white text has about a 5.6:1 contrast ratio on #716474, making it the stronger choice for readable body copy and interface labels, while black text offers weaker contrast on this background. Verify contrast for smaller or lighter type.
Is #716474 readable on white or black?
#716474 has a 5.55:1 contrast ratio on white and 3.77:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.