#704C23 Hex Color
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This dark, muted brown suits coffee brands, leather goods, and vintage packaging. Its low saturation and dim warmth work best as a dominant base or background rather than a small accent, where it loses definition. The hex code #704c23 carries enough contrast for white body text, so it also handles dark UI backgrounds well. Pair it with cream or dusty sage to keep it from turning muddy.
Questions about #704c23
What is #704c23 in RGB, HSL and CMYK?
In RGB, #704c23 is rgb(112, 76, 35), in HSL hsl(32, 52%, 29%) and in CMYK 0%, 32%, 69%, 56%. Browse more shades of brown with names and hex codes.
What colors pair well with #704c23?
Cream, dusty sage, and warm terracotta all flatter this brown without fighting its muted tone. For text, off-white reads more comfortably on it than pure white.
Is #704c23 a warm or cool color?
It reads warm. The red and yellow undertones in its composition give it a roasted, earthy character despite how dark and desaturated it is.
Is #704c23 readable on white or black?
#704c23 has a 7.64:1 contrast ratio on white and 2.74:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.