#704A30 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#704a30 is a dark, muted brown with warm red undertones and very low saturation. Its dusty, mellow appearance suggests seriousness, reliability, and comfort, making it effective for coffee, chocolate, tobacco, craft, and vintage branding. Use it as a dominant background with cream accents; white text achieves about 7.7:1 contrast for readable body copy. The hex code is #704a30.
Questions about #704a30
What is #704a30 in RGB, HSL and CMYK?
In RGB, #704a30 is rgb(112, 74, 48), in HSL hsl(24, 40%, 31%) and in CMYK 0%, 34%, 57%, 56%. Browse more shades of brown with names and hex codes.
What colors pair well with #704a30?
For a grounded palette, #704a30 pairs well with cream and warm white, while muted sage, dusty blue, or terracotta add softer earthy contrast without overpowering its dusty brown base and warmth.
Is #704a30 warm or cool?
#704a30 reads as a warm brown because its red component is stronger than its blue component, creating a dusty, grounded mood suited to coffee, chocolate, tobacco, craft, and vintage-inspired design.
Is #704a30 readable on white or black?
#704a30 has a 7.74:1 contrast ratio on white and 2.71:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.