#704935 Hex Color
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#704935 is a dark, muted brown with warm red and gray undertones. Its low saturation creates a matte, serious mood suited to vintage branding, coffee packaging, tobacco, and artisan products. Use it as a supporting tone beside cream or pale blue, rather than a dominant background. White text remains highly readable, with about 7.8:1 contrast. The hex code is #704935.
Questions about #704935
What is #704935 in RGB, HSL and CMYK?
In RGB, #704935 is rgb(112, 73, 53), in HSL hsl(20, 36%, 32%) and in CMYK 0%, 35%, 53%, 56%. Browse more shades of brown with names and hex codes.
Is #704935 a warm or cool color?
#704935 reads as a warm brown because its red component outweighs its blue component, while its low saturation and gray undertone keep the warmth restrained rather than earthy or orange.
Which colors pair well with #704935?
#704935 pairs well with cream, pale blue, and muted sage because their lighter or cooler values balance its dark, warm base. Use them for backgrounds, accents, or supporting blocks instead of placing brown across a whole interface.
Where does #704935 work best?
#704935 works best as a supporting tone in coffee packaging, vintage branding, artisan labels, and editorial layouts, where its dark matte character adds seriousness without overwhelming lighter cream or pale-blue backgrounds.
Is #704935 readable on white or black?
#704935 has a 7.79:1 contrast ratio on white and 2.69:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.