#701AD1 Hex Color
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Far from a soft lavender, #701ad1 is a loud, saturated violet with genuine depth. Its darkness gives it weight, so it works best as an accent or call to action rather than a full background. White text clears AA easily on this hex code, at roughly 7.6:1 contrast. Pair it with warm gold or teal when you want the purple to burn, not glow.
Questions about #701ad1
What is #701ad1 in RGB, HSL and CMYK?
In RGB, #701ad1 is rgb(112, 26, 209), in HSL hsl(268, 78%, 46%) and in CMYK 46%, 88%, 0%, 18%. Browse more shades of purple with names and hex codes.
What colors pair well with #701ad1?
Warm gold and bright teal both bring out the violet in #701ad1 without fighting it. For a softer palette, try muted sage or blush tones that let the purple lead.
Is #701ad1 readable on white or black?
#701ad1 has a 7.61:1 contrast ratio on white and 2.75:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.