#698A96 Hex Color

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Hex color #698a96 graphic
#698a96 is a muted cyan with gray undertones, a matte, dusty shade that feels steady rather than vivid. Its restrained lightness supports subtle communication, trust, and interfaces without demanding attention. Use it as a supporting tone with warm white or deep burgundy in technology, aerospace, and children’s designs. Black text achieves strong readability on this color. The hex code for this color is #698a96.

Questions about #698a96

What is #698a96 in RGB, HSL and CMYK?
In RGB, #698a96 is rgb(105, 138, 150), in HSL hsl(196, 18%, 50%) and in CMYK 30%, 8%, 0%, 41%. Browse more shades of blue with names and hex codes.
What colors pair well with #698a96?
#698a96 pairs well with warm white for clean contrast, while burgundy adds grounded warmth and charcoal creates a restrained, professional palette. Use lighter neutrals when you want its dusty cyan character to stay prominent.
Is #698a96 a warm or cool color?
#698a96 reads as a cool muted cyan because its blue-green hue is softened by gray undertones. Its low saturation keeps the coolness gentle rather than icy, making it suitable for calm interfaces and subdued visual systems.
Is #698a96 readable on white or black?
#698a96 has a 3.69:1 contrast ratio on white and 5.67:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.