#696AD0 Hex Color
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Bright and saturated, #696ad0 is a cool indigo with a clear blue-violet cast. Its moderate lightness keeps the color energetic rather than heavy. Use the hex code as a focused accent for calls to action, creative branding, or night-sky themes. It pairs well with warm ivory or burnt orange in structured layouts. White text provides about 4.6:1 contrast, meeting WCAG AA for body text.
Questions about #696ad0
What is #696ad0 in RGB, HSL and CMYK?
In RGB, #696ad0 is rgb(105, 106, 208), in HSL hsl(239, 52%, 61%) and in CMYK 50%, 49%, 0%, 18%. Browse more shades of purple with names and hex codes.
What colors pair well with #696ad0?
#696ad0 pairs well with warm ivory for clean contrast and burnt orange for a lively complementary accent, while navy or charcoal can support its cool blue-violet character in more restrained layouts.
Is #696ad0 warm or cool, and what mood does it create?
#696ad0 reads as a cool color because its saturated blue-violet balance leans toward blue rather than red; it feels energetic, focused, and imaginative, making it useful for creative branding, calls to action, and dark, atmospheric interface accents.
Is #696ad0 readable on white or black?
#696ad0 has a 4.59:1 contrast ratio on white and 4.57:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works for body text. Try other pairs in the contrast checker.