#696448 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#696448 is a desaturated, muddy olive with distinct yellow-brown undertones. This dark, muted hue feels grounded and organic, making it a reliable choice for military-inspired branding or rugged outdoor product design. While it serves well as a supporting background, use white text for readability since it provides 6.0:1 contrast. The hex code for this ashy, matte tone is #696448.
Questions about #696448
What is #696448 in RGB, HSL and CMYK?
In RGB, #696448 is rgb(105, 100, 72), in HSL hsl(51, 19%, 35%) and in CMYK 0%, 5%, 31%, 59%. Browse more shades of brown with names and hex codes.
What color schemes pair well with #696448?
Pair #696448 with soft cream or warm beige to highlight its yellow-brown undertones, or use charcoal for a high-contrast, military-inspired palette. These combinations emphasize its organic, grounded nature while maintaining excellent readability for text and layout design elements.
Is #696448 readable on white or black?
#696448 has a 5.97:1 contrast ratio on white and 3.51:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.