#695A84 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This muted, dusty violet acts as a sophisticated base for serious, moody brand identities. Because it sits at a balanced mid-tone, #695a84 feels grounded rather than playful. Use it as a large background element or block color, pairing it with crisp white text to meet accessibility standards. The hex code #695a84 offers enough contrast for readability, making it a reliable choice for long-form UI copy.
Questions about #695a84
What is #695a84 in RGB, HSL and CMYK?
In RGB, #695a84 is rgb(105, 90, 132), in HSL hsl(261, 19%, 44%) and in CMYK 20%, 32%, 0%, 48%.
Does #695a84 work well as a primary brand color?
#695a84 functions best as a sophisticated base for serious, moody identities because it avoids the playful, neon-like intensity of lighter purples. It provides a grounded aesthetic that feels professional and calm, making it ideal for corporate or wellness brands seeking stability.
Is #695a84 readable on white or black?
#695a84 has a 6.18:1 contrast ratio on white and 3.39:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.