#694E3C Hex Color

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This matte, unsaturated brown creates a grounded, somber aesthetic. With its dusty, ashy undertones, #694e3c works well as a base for vintage branding or artisanal packaging. While it can appear muddy in large, flat blocks, it provides excellent contrast for white typography. The hex code #694e3c offers strong accessibility, allowing for crisp, legible text overlays at a 7.6:1 ratio.

Questions about #694e3c

What is #694e3c in RGB, HSL and CMYK?

In RGB, #694e3c is rgb(105, 78, 60), in HSL hsl(24, 27%, 32%) and in CMYK 0%, 26%, 43%, 59%. Browse more shades of brown with names and hex codes.

What colors pair well with #694e3c?

This color pairs beautifully with soft cream or off-white to maintain a warm, artisanal aesthetic without overwhelming the eye. For a higher contrast approach, it works effectively alongside muted sage or deep charcoal to create a sophisticated, earthy palette.

Is #694e3c readable on white or black?

#694e3c has a 7.62:1 contrast ratio on white and 2.75:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.

#694E3C Hex Color

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Questions about #694e3c

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