#694830 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Dark and highly muted, #694830 is a warm brown with dusty orange undertones. Its low lightness creates a serious, grounded mood suited to vintage branding, coffee packaging, agriculture, and moody backgrounds. Use this hex code as a supporting tone with cream or pale blue rather than a full-page fill. White text reaches about 8.2:1 contrast for readable body copy.
Questions about #694830
What is #694830 in RGB, HSL and CMYK?
In RGB, #694830 is rgb(105, 72, 48), in HSL hsl(25, 37%, 30%) and in CMYK 0%, 31%, 54%, 59%. Browse more shades of brown with names and hex codes.
What colors pair well with #694830?
#694830 pairs well with cream, pale blue, and muted terracotta, which soften its dark warmth while preserving a grounded, vintage feel; use the lighter colors for contrast and the brown as an anchor.
Is #694830 a warm or cool color, and where does it work best?
#694830 reads as a warm color because its brown base carries dusty orange undertones, giving it a serious, grounded mood that works well for coffee packaging, vintage-inspired branding, agricultural designs, and dark supporting backgrounds.
Is #694830 readable on white or black?
#694830 has a 8.17:1 contrast ratio on white and 2.57:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.